In Brands we Trust - Halo
In Brands we Trust - Halo (2021)
2 Colour Screenprint on Southbank Coarse 310gsm paper, with gold glitter with phosphorescent ink
Hand-signed and numbered by the artist
Limited edition of 50
29.7 x 21 cm
"Brands have such a profound impact on our daily lives it raises the question if religious faith can compete."
‘In Brands we Trust’ is designed to look on the surface like a classic piece of pop art – juxtaposing Barbie’s face with an image of the Virgin Mary. But the light facade masks a deeper question about consumerism. Whereas Pop Art fetishised consumerism, ‘In Brands we Trust’ challenges it. In March 2016, two people were shot and seriously injured in America when Nike released a new version of its Air Jordan 2 Retro shoes. ‘In Brands, we Trust’ ponders the question ‘have brands become our new religion?’ And if so, are they encouraging division and extremism?
Echoing his mother words “somewhere I must gone wrong raising you”, Heath has not been one to stay on the straight and narrow path.
With an insatiable curiosity for oddities and irregularities in life, Heath’s eyes are always open finding new things.
Born in Australia, Heath quickly took flight to explore the world in his early 20’s.
During that time has been working at the forefront of design, working for many of the world’s leading advertising and branding agencies.
Now turning his attention back to art, his debut collection draws inspiration from his commercial art background and origins of urban art – a blend of design and art.
His approach follows the practice of design thinking, with a focus on creating simple, iconic and memorable pieces that have the ability to tell stories and are linked to a larger narrative.
Within the, often lurid colour, artwork he tries to distill subtle but often subversive themes.
“The important thing for me is not just what it looks like and feels like, it is what it makes you think”.