Magnus Gjoen, Hidden In Plain Sight (Aluminium Edition), 2023
UV Inks and spot varnish on aluminium substrate panel, ready to hang
Limited edition of 10
80 x 80 cm | 31.49 x 31.49 in
Limited edition of 5
140 x 140 cm | 55.11 x 55.11 in
Hand-signed and numbered by the artist
Creating the ultimate maximalist glamouflage “Hidden in Plain Sight’ is put together by pieces of paintings to create a new and bold artwork. Pulling together various inspirations Gjoen creates a multilayered artwork of discovery. The more you look the more you find, which is true to his method of starting each piece with research.
The butterflies are from The Opificio delle pietre dure, literally meaning Workshop of semi-precious stones, which is a public institute of the Italian Ministry for Cultural Heritage based in Florence.
The base of the camouflage depicts the ceiling of Giovanni Battista Tiepolo’s “Nuptial Allegory” at the Ca’ Rezzonico in Venice. The trompe l’œil of the ceiling creating depth and layers drawing us into the picture.
Two still lifes from Gjoen’s private collection intertwine to create an imaginative multifaceted reality.
Born in London to Norwegian parents, Magnus Gjoen grew up in Switzerland, Denmark, Italy as well as in the UK. As a contemporary artist Gjoen has exhibited worldwide and has been acquired for the permanent collections around the world including that of the Haifa Museum of Art and Daimler collection. He has collaborated with renowned porcelain manufacturer Meissen and London's prestigious Wallace Collection.
He questions the notions of beauty by juxtaposing a range of styles and media, incorporating a street and pop aesthetic with a fine art approach. His pieces draw on history and allusion, using existing artworks or fragments from the past to create his own, contemporary aesthetic.
Describing himself as an ‘accidental’ artist, Gjoen studied fine art and fashion design which led to a successful career in fashion, working for brands such as Vivienne Westwood.
A move back into the art world came from decorating the walls of his London flat and realising he could do so with his own artworks. Thought-provoking and often-emotional, Gjoen’s art offers a modern spin on old masterpieces or manipulates powerful and strong objects into something fragile yet beautiful. By blending two genres from completely different worlds, his art is about rediscovery, taking things from the past and renewing them for the contemporary market. Breathing fresh air into dusty old paintings found in the far corners of a museum or lending a sense of beauty and grace to typically powerful, even dangerous objects, Magnus Gjoen’s work invites a second look. It’s this ability to engage with the viewer and get them questioning, challenging and thinking that makes him an established and successful young artist in the contemporary art world.
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