#Popular Opinion Is No Longer Popular (2022)
1 Colour Screenprint on Southbank Coarse 310gsm paper
Hand-signed and numbered by the artist
Limited edition of 30
29.7 x 21 cm
"It's time to disarm the propaganda machine and become a movement of voices that can defy institutional thinking."
Propaganda is everywhere. It’s all around us. Political parties and media institutions have long been using propaganda to drive us apart. They hone in on our differences in an attempt to polarise us. Propaganda has traditionally always been a mass of work representing one dictatorial voice. Happy Propaganda is the opposite - it isn’t just art; it’s a movement of multiple voices coming together to challenge institutional thinking.
The debut pieces in the collection take inspiration from traditional propaganda posters with a twist of sarcasm and subversive parody. Influenced by John Carpenter’s film They Live, the collection aims to open our eyes to propaganda so we fully see the subliminal messages we're being told to obey. Thirty years later, we’re still being pulled into a propaganda machine that we can’t seem to get away from.
Now is our chance to disarm the machine by quite simply not believing everything we read. Let’s come together and spread Happy Propaganda. Let’s eliminate the ‘them’ and ‘us’ culture and work in allyship as people who really do give a shit about one another.
Echoing his mother words “somewhere I must gone wrong raising you”, Heath has not been one to stay on the straight and narrow path.
With an insatiable curiosity for oddities and irregularities in life, Heath’s eyes are always open finding new things.
Born in Australia, Heath quickly took flight to explore the world in his early 20’s.
During that time has been working at the forefront of design, working for many of the world’s leading advertising and branding agencies.
Now turning his attention back to art, his debut collection draws inspiration from his commercial art background and origins of urban art – a blend of design and art.
His approach follows the practice of design thinking, with a focus on creating simple, iconic and memorable pieces that have the ability to tell stories and are linked to a larger narrative.
Within the, often lurid colour, artwork he tries to distill subtle but often subversive themes.
“The important thing for me is not just what it looks like and feels like, it is what it makes you think”.
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